Descargar EBOOK Data mining techniques: for marketing, sales, and customer relationship management autor MICHAEL J.A. BERRY gratis online


Descargar EBOOK Data mining techniques: for marketing, sales, and customer relationship management autor MICHAEL J.A. BERRY gratis online Título Del Libro: Data mining techniques: for marketing, sales, and customer relationship management
El editor: LEA
Idioma del libro: ES
El formato de libro: PDF, Epub, Doc, Txt
El autor del libro: MICHAEL J.A. BERRY
El tamaño del archivo: 4.74 Mb
ISBN 13: 9780470650936

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The leading introductory book on data mining, fully updated and revised! When Berry and Linoff wrote the first edition of Data Mining Techniques in the late 1990s, data mining was just starting to move out of the lab and into the office and has since grown to become an indispensable tool of modern business.

This new edition-more than 50# new and revised- is a significant update from the previous one, and shows you how to harness the newest data mining methods and techniques to solve common business problems. The duo of unparalleled authors share invaluable advice for improving response rates to direct marketing campaigns, identifying new customer segments, and estimating credit risk. In addition, they cover more advanced topics such as preparing data for analysis and creating the necessary infrastructure for data mining at your company.

Features significant updates since the previous edition and updates you on best practices for using data mining methods and techniques for solving common business problems Covers a new data mining technique in every chapter along with clear, concise explanations on how to apply each technique immediately Touches on core data mining techniques, including decision trees, neural networks, collaborative filtering, association rules, link analysis, survival analysis, and more Provides best practices for performing data mining using simple tools such as Excel Data Mining Techniques, Third Edition covers a new data mining technique with each successive chapter and then demonstrates how you can apply that technique for improved marketing, sales, and customer support to get immediate results.


El autor es MICHAEL J.A. BERRY escribió un interesante libro titulado Data mining techniques: for marketing, sales, and customer relationship management. El libro de la publicó la editorial LEA, y en este momento por el libro de Data mining techniques: for marketing, sales, and customer relationship management PDF ISBN (9780470650936) es necesario pagar 7.95 euros por copia. Sin embargo, en nuestro sitio, Le ofrecemos descargar el libro Data mining techniques: for marketing, sales, and customer relationship management EPUB y otros formatos totalmente gratis para leer en el ordenador u otros dispositivos electrónicos. Con nosotros usted puede encontrar otros libros del autor MICHAEL J.A. BERRY, que te pueden gustar, igual que el libro de Data mining techniques: for marketing, sales, and customer relationship management EPUB. Únete a nuestra comunidad y recibe gratis el libro de Data mining techniques: for marketing, sales, and customer relationship management EPUB y otros, no menos interesantes de la edición.




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Reseñas de libro Data mining techniques: for marketing, sales, and customer relationship management


Nicolas

La realidad superó las expectativas.

Nicolas

De una sola vez de leer!

Carmen

La idea es interesante, pero hay deficiencias en la calidad.

Alejandro

Honestamente la impresión de doble

Sofia

Necesita el libro de diversificar su noche? Quizá ha encontrado




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Descargar EBOOK Data mining techniques: for marketing, sales, and customer relationship management autor MICHAEL J.A. BERRY gratis online

PDF: data-mining-techniques-for-marketing-sales-and-customer-relationship-management.pdf Data mining techniques: for marketing, sales, and customer relationship management PDF
EPUB: data-mining-techniques-for-marketing-sales-and-customer-relationship-management.epub Data mining techniques: for marketing, sales, and customer relationship management EPUB
DOC: data-mining-techniques-for-marketing-sales-and-customer-relationship-management.doc Data mining techniques: for marketing, sales, and customer relationship management DOC
TXT: data-mining-techniques-for-marketing-sales-and-customer-relationship-management.txt Data mining techniques: for marketing, sales, and customer relationship management TXT