Descargar EBOOK The ten deadly marketing sins: signs and solutions autor PHILIP KOTLER gratis online


Descargar EBOOK The ten deadly marketing sins: signs and solutions autor PHILIP KOTLER gratis online Título Del Libro: The ten deadly marketing sins: signs and solutions
El editor: JOHN WILEY & SONS INC
Idioma del libro: ES
El formato de libro: PDF, Epub, Doc, Txt
El autor del libro: PHILIP KOTLER
El tamaño del archivo: 31.88 Mb
ISBN 13: 9780471650225

Read full description of the books:



Marketing's undisputed doyen offers an unbeatable guide on what not to do
As the cost of marketing rises, its effectiveness is in decline. CEOs want a return on their marketing investment, but can't be sure their marketing efforts are even working. Truly, marketers have to shape up or watch their business go south. In this clear and comprehensive guide, renowned marketing expert Philip Kotler identifies the ten most common-and most damaging-mistakes marketers make, and how to avoid them. But these ten mistakes are much more than simple mess-ups; they're glaring deficiencies that prevent companies from succeeding in the marketplace. In Ten Deadly Marketing Sins, Kotler covers each sin in-depth in its own chapter and offers practical, proven guidance for reversing them. Marketers will learn how to stay market-focused and customer-driven, fully understand their customers, keep track of the competition, manage relationships with stakeholders, find new opportunities, develop effective marketing plans, strengthen product and service policies, build brands, get organized, and use technology to the fullest.
Covering crucial topics every marketer must understand, Ten Deadly Marketing Sins is a must-have for anyone who want to remain competitive in an increasingly challenging marketplace. Packed with the kind of marketing wisdom only Kotler can provide, this is an indispensable resource for every company-and every marketer-who wants to develop better products, better marketing plans, and better customer relationships.


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Antonio

Esta trama será recordado por mucho tiempo

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El libro ha decepcionado, un poco de nuevo, un montón de "agua"!

Alejandra

Mi vida se dividió en dos mitades: el antes y el después de leer este libro!

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¿Por qué se ha acabado! Debe ser infinita!!!))))

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Descargar EBOOK The ten deadly marketing sins: signs and solutions autor PHILIP KOTLER gratis online

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